Project blueprint · Design & Fine Arts
AI-assisted brand identity
A foundations AI project for design & fine arts students: small businesses need identities but can't afford studios.
The problem
Small businesses need identities but can't afford studios.
How you build it
- Brief a real small business and define its personality and audience.
- Use AI to explore 20+ visual directions, then narrow to three by hand.
- Refine the final identity in Figma — logo, colours, type, applications.
- Present it with a process story showing your creative decisions.
What you ship
A complete brand identity and a portfolio case study with process.